Category: Branding
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Hailo Taxi: Chinese New Year Campaign
Discipline: Art Direction, IllustrationClient: Hailo For 15 days during Chinese New Year, Hailo Singapore ran a festive promotion by releasing a new discount code daily on its Facebook page, each limited to the first 288 redemptions. The campaign successfully boosted Facebook engagement, user growth, and daily app usage, while celebrating the festive spirit with customers.
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Philips Rice Cooker Recipe Book: Nourishing Soups
Discipline: Art Direction, Graphic Design, Food Styling This campaign aimed to drive awareness and desirability of the Philips Rice Cooker by showcasing not just the product, but the lifestyle and recipes it enables. By focusing on food, recipes, and aspirational visuals, the campaign made the Philips Rice Cooker feel relevant, modern, and essential for everyday…
Gentle Lion 