Gentle Lion

Category: Branding

  • STYL+ Beauty & Fashion Portal

    STYL+ Beauty & Fashion Portal

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    by

    Jade Pang
    in , ,

    A Singaporean lifestyle guide on beauty and the latest styles in the fashion industry.

  • Lyke

    Lyke

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    by

    Jade Pang
    in

    Logo Design, Brand Identity Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces. The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overly…

  • Hailo Taxi: Chinese New Year Campaign

    Hailo Taxi: Chinese New Year Campaign

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    by

    Jade Pang
    in ,

    Discipline: Art Direction, IllustrationClient: Hailo For 15 days during Chinese New Year, Hailo Singapore ran a festive promotion by releasing a new discount code daily on its Facebook page, each limited to the first 288 redemptions. The campaign successfully boosted Facebook engagement, user growth, and daily app usage, while celebrating the festive spirit with customers.