Tag: Campaigns
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Philips Rice Cooker Recipe Book: Nourishing Soups
Discipline: Art Direction, Graphic Design, Food Styling This campaign aimed to drive awareness and desirability of the Philips Rice Cooker by showcasing not just the product, but the lifestyle and recipes it enables. By focusing on food, recipes, and aspirational visuals, the campaign made the Philips Rice Cooker feel relevant, modern, and essential for everyday…
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Attain Nirvana: Don’t overwork your kidneys.
Illustration: Pang Yuting Creative & Art Direction: Pang Yuting Copywriting: Pang Yuting This project talks about how to take care of our 2 precious kidneys, which most people are naturally born with. The whole idea started from the organ trade saga which happened last year, whereby Mr. Tang paid an obscenely huge amount of money in desperation…
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Singapore Day London 2009
This project is on Singapore Day London 2009, which happened earlier this year on 25th May. When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. Nonetheless, here’s my take on Singapore Day London. Logo Design A series of print ads Introduced popular Singapore icons whom…
A Gentle Lion 