A Gentle Lion

Category: Illustration

  • inSing Movies Reviewer Badges

    inSing Movies Reviewer Badges

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    by

    Jade Pang
    in

    Discipline: IllustrationClient: SingTel – inSing.com Project Overview To increase engagement on inSing Movies, I designed a series of illustrated achievement badges for movie reviewers. Users unlocked milestones such as Newbie (10 reviews), Movie Lover (20 reviews), and Movie Expert (50 reviews), as well as special badges for expertise in genres like Action & Adventure, Romance,…

  • Valentine’s Day Campaign

    Valentine’s Day Campaign

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    by

    Jade Pang
    in

    Discipline: Illustration, Art DirectionClient: SingTel, inSing.com To drive page views to inSing.com Events, the team put together a curated Valentine’s Day guide on gift ideas, top places to dine, best restaurants for a romantic meal and more. I created Valentine’s day focused illustration and banners to promote the campaign.

  • Hailo Taxi: Chinese New Year Campaign

    Hailo Taxi: Chinese New Year Campaign

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    by

    Jade Pang
    in ,

    Discipline: Art Direction, IllustrationClient: Hailo For 15 days during Chinese New Year, Hailo Singapore ran a festive promotion by releasing a new discount code daily on its Facebook page, each limited to the first 288 redemptions. The campaign successfully boosted Facebook engagement, user growth, and daily app usage, while celebrating the festive spirit with customers.