A Gentle Lion

Author: Jade Pang

  • Hailo Taxi: Chinese New Year Campaign

    Hailo Taxi: Chinese New Year Campaign

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    by

    Jade Pang
    in ,

    Discipline: Art Direction, IllustrationClient: Hailo For 15 days during Chinese New Year, Hailo Singapore ran a festive promotion by releasing a new discount code daily on its Facebook page, each limited to the first 288 redemptions. The campaign successfully boosted Facebook engagement, user growth, and daily app usage, while celebrating the festive spirit with customers.

  • HungryGoWhere App

    HungryGoWhere App

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    by

    Jade Pang
    in

    I led the UX and UI design for HungryGoWhere, a food recommendation app that won Best Local App at the 2013 Stuff Magazine Awards and Top Rated App, awarded by Straits Times Digital Life. The app helped users discover where and what to eat with ease, combining location-based search, user reviews, and curated recommendations in a seamless, user-friendly interface.…