Jade Pang

National Geographic Campaign

Jul 4, 2014

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Discipline: Illustration, Editorial DesignClient: National GeographicTopic: Attraction, The Animal Mating GameMaterials used: Copic markers, gouache, water colour A series of vibrant illustrations created for Nat Geo’s new documentary. Using copic markers, gouache, and water colour paint, I explored themes of attraction, energy, pursuit, and chase through bold, expressive colour. The work was also adapted into…

Lyke

Jul 3, 2014

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Jade Pang

in Branding

Logo Design, Brand Identity Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces. The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overly…