Author: Jade Pang
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Changing the Economics and Perception of Fluorescent Diamonds
Turn what the trade considers a blemish into a desirable and differentiating feature valued by consumers, to close out price discounts on De Beers mined fluorescent diamonds.
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De Beers Group: Diamond Verification Instruments Website Launch
In my role as Strategic Designer in De Beers Group, I partnered with the downstream commercial team to strengthen its commercial proposition on Diamond Verification Instruments (DVI) to our customers.
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Bolon Eyewear: Global Website Revamp & Launch of E-commerce
An online store that allows shoppers to browse and buy premium sunglasses and eyeglasses effortlessly, on the go.
A Gentle Lion 