Pyaar Care: A Skincare Brand Rooted in Nature and Love

Project Overview

Client: Pyaar Care
Industry: Skincare / Wellness
Scope: Brand Identity & Packaging
Deliverables: Logo Design, Brand Guidelines, Packaging Design

Challenge

To develop a heartfelt and trustworthy brand identity for Pyaar Care, a skincare brand made with 100% natural ingredients.

The brand needed to capture both the purity of its formulations and the emotional warmth behind the name “Pyaar” (which means love), while standing out in a highly competitive natural skincare market.

Scope

As the Brand Designer, I was responsible for:

• Brand discovery and strategy alignment
• Logo design that conveys purity, softness, luxury and love
• Brand guidelines to ensure visual consistency
• Packaging design that reflects clean beauty and shelf appeal

Brand Concept & Strategy

Brand Essence: Natural skincare made with love.
Pyaar Care celebrates rituals of self-love, conscious beauty, and transparency, with ingredients you can trust and packaging you’ll want to keep.

Tone of Voice:
Gentle, authentic, nurturing, grounded in nature, elevated by care.

Visual Inspiration:
Earthy minimalism, botanical motifs, clean typography, soft color palettes inspired by nature.

Logo Design

The logo is a blend of modern elegance and soft organic plant motifs, all arranged in a heart shape. The design symbolises the natural flow of skincare and the emotional foundation of the brand — love.

Designed to work on both digital platforms and small-format labels.

Brand Guidelines

I delivered a detailed brand system to ensure coherence across touchpoints:

• Logo usage and variations
• Primary colour palette: Bright, clean and joyful
• Secondary colour palette: Neutral, soothing and calming
• Primary and secondary fonts balancing clarity and warmth
• Photography guidelines for product and lifestyle shots (natural light, bare skin, clean textures)

Packaging Design

Packaging was designed to reflect purity, sustainability, and tactile appeal:

• Minimalist labels with matte finish and embossing on logo (box)
• Recyclable glass jars and boxes

Tools & Methods

• Adobe Illustrator & Photoshop (Logo + Packaging)
• Figma (Moodboarding + Layouts)
• Mural (Strategy & Discovery)

Reflection

This project was an opportunity to design a holistic brand system that bridges emotional storytelling with sustainable skincare.

By grounding every design decision in the values of transparency, love, and nature, Pyaar Care emerged as more than just a skincare line, it became a brand that cares.