About the Project

SingPost, Singapore’s postal and logistics service, introduced a new service called ScanMail to help solve a common problem faced by small and medium businesses: having too much physical mail and not enough time to manage them.

ScanMail is a value-added service that digitises your physical mail and delivers it to your digital mailbox. This allows customers to conveniently view and manage your physical mail digitally.

The Result

I worked to provide design guidance and consistency to SingPost’s collection of websites by working closely with product managers, UX designers and developers.

The visual design of the portal focused on simplifying the navigation and presenting service offering in a comprehensive way. The pricing page was strategically crafted for a higher conversion rate.

The important elements that were shown on a pricing page:

  • Listed plan options and prices
  • Listed the features available at each price point
  • Highlighted the plan we really wanted people to buy
  • The benefits such as money back guarantee, secure payment, and free trial
  • Information on how it works

Responsive Design


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