inSing Movies Reviewer Badges

Discipline: Illustration
Client: SingTel – inSing.com

Project Overview

To increase engagement on inSing Movies, I designed a series of illustrated achievement badges for movie reviewers.

Users unlocked milestones such as Newbie (10 reviews), Movie Lover (20 reviews), and Movie Expert (50 reviews), as well as special badges for expertise in genres like Action & Adventure, Romance, Comedy, Horror, Animation, and Kids & Family.

Outcome

The gamified system encouraged participation, rewarded loyal reviewers with a fun, visual experience. This resulted increased page views, engagement and exploration of content on inSing movies.