Philips Rice Cooker Recipe Book: Nourishing Soups

Discipline: Art Direction, Graphic Design, Food Styling

This campaign aimed to drive awareness and desirability of the Philips Rice Cooker by showcasing not just the product, but the lifestyle and recipes it enables.

By focusing on food, recipes, and aspirational visuals, the campaign made the Philips Rice Cooker feel relevant, modern, and essential for everyday kitchens.