Packaging Design

Packaging design for bath soaps.

I created a new brand (and its logo) for this project—modus vivendi, which means “a way of life”.

Target audience: Teens and young adults
Designs for 2 scents: Green Mint (branded as Go Getter for males) & Citrus Leaf (Eternal Optimist for females)

Hip, trendy, vibrant, energetic, fresh are the key words for this packaging design project.

This project was featured in Packaging Structures by SendPoints Publishing.